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January 18, 2024

Fintech firms adopt gamification tricks, inspired by iGaming pioneers.

Fintech companies are learning gamification techniques from leaders in the iGaming industry. Soft2Bet CEO Uri Poliavich spoke at the Forbes Future of Fintech Summit and highlighted the potential for cross-industry application of gamification. Poliavich explained how Soft2Bet’s Motivational Engineering Gaming Application (MEGA) technology has led to increased engagement, customer retention, and revenue in the iGaming sector. He suggested that implementing similar gamification features could yield comparable benefits in the fintech sector. In addition to gamification, fintech companies can also learn from the iGaming industry in areas such as localization, personalization, and the use of artificial intelligence.