Priya Patel
TLDR:
US-based Citizens State Bank has partnered with Revio, an analytics and insights provider, in order to drive customer growth. Revio uses machine learning and data models to uncover customer expansion opportunities for both retail and commercial banks. The platform’s insights can be used by various teams within the bank to provide a more personalised experience for their customers. Citizens State Bank hopes that by understanding their clients better, they can approach them with more tailored solutions.
Indiana-based Citizens State Bank of New Castle has selected Revio, an analytics and insights provider for community and regional banks, to help drive customer growth.
Founded in 2020 and headquartered in Austin, Texas, Revio operates a customer insights platform that turns bank data into actionable insights that can be used to drive revenue and growth.
With a focus on community banks, Revio says its platform leverages machine learning and data models to reveal customer expansion opportunities for both retail and commercial banks.
The platform’s insights can be used by sales teams, marketers, loan officers and relationship managers to provide a more tailored experience to their customers.
“Our partnership with Revio will enable us to identify customer needs and will help us grow our relationships with our customers,” says Justin Dunmyer, chief digital officer at Citizens State Bank.
“Equipped with a greater understanding of our clients, we can approach them with more personalised solutions.”
